"Waking up in the morning to prepare breakfast was very difficult, the smoke from the wood fire affected my eyes, now I cook faster without smoke."
"Access to water is difficult, especially during the dry season, with my new water tank I have clean water for my trees and cows."
“We have benefited a lot from Bidhaa Sasa: clean cooking and clean water.
Fellow women, let’s wake up and join Bidhaa Sasa for a healthy living.”
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Network Marketing

Satisfied clients create awareness and recruit further clients

Credit Payment

All products are paid over time with mobile money

Delivery

All products are delivered to our clients’ doorsteps

Despite their crucial role in their communities, women in rural areas are probably the most underserved consumers today in East Africa. We’re all about making it easy for them to get products that will improve their lives. Our business has been built around rural women’s current circumstances, needs and aspirations, combining retail and finance in a one-stop-shop, resulting in 70% of our clients being women. Bidhaa Sasa supplies life-improving products using direct selling techniques – by women for women – and offers consumer financing to the under-served and unbanked making all products payable in affordable instalments through convenient mobile money payments.

Our ‘woman-to-woman’ direct sales model includes delivery to their homes to overcome their limited mobility, reduced awareness and lack of trust in new technologies. More than 80% of our over 120,000 clients have been recruited by existing clients, making client acquisition and distribution more cost-effective and more women-friendly than traditional agent-based models. In addition, by leveraging that same social cohesion among rural women, we can offer micro-credit (nano-credit, actually) to groups of clients without preconditions or collateral. This allows us to specialise in sub-$100 products that have the highest potential to impact women’s lives but are normally ignored by financial institutions.

Our product range is defined by our clients’ feedback and today includes cooking, lighting and agricultural solutions.

Rocio Perez Ochoa

Co-founder

Rocio manages our financial matters, including our accounts, fund-raising and analyses everything from client data, repayment patterns, sales processes to our P&L or burn rate with nuclear precision. (She’s got a PhD in particle physics!).

Part-time she’s running her other start-up that includes the near impossible task of aligning interests of husband, kids and dog.

David Disch

Co-founder

David oversees the day-to-day operational activities across Kenya and Uganda, supplier relationships as well as expansion strategy in-country, leading a lean and standardisation-oriented team with a clear view on scale.

When he is not working in the field you will find him on top of the nearest mountain, brought up in the Alps he cannot resist them.

Diana Adhiambo

Senior People and Culture Officer

Diana runs our People and Culture Department. A strong believer in the power of humanity and clarity in people management. Her vast experience has enabled us to grow our operations by translations business vision into HR strategies that support company and employee growth. When she’s not working you will find her swimming or enjoyingg her time with friends and family.

Sipian Akinyi

Group Coordinator

Sipian’s role in the field involves a mix of calling leads and mobilizing potential clients, supervising groups and making deliveries, feeding data into the system, checking clients getting into arrears and making follow ups on payments.

Francisca Kangogo

Group Coordinator

On a day to day basis Francisca is out and about marketing the company’s products in markets, conducting mobilization meetings, making follow up of sales leads and ensuring that the sales process is in order from deliveries to post-sales follow ups.

Everlyne Owaki

Area Coordinator

Everlyne supervises and manages our Mumias hub, overseeing financial reporting, hiring, as well as coaching and mentoring a team of Group Coordinators. She’s passionate about building long term relationships and uplifting rural families.

Bidhaa Sasa gives me the avenue to travel to new places and build lasting relations that go beyond work.
Nelly Nachimo, Webuye Hub
My job has touched and changed the lives of many, from the pool of ideas from my colleagues, I am a better person today.
Edith Jepchirchir, Kapsabet Hub
Our team blends complementary strengths as we come from different backgrounds which helps us to share and learn from one another.
Evans Juma, Moi’s Bridge Hub
We’re improving social life of ordinary Kenyans by getting them affordable lighting and cooking solutions.
Wilberforce Wandalo, Mumias Hub
Meeting new people in the rural areas every day, we learn something new every day.
Bibianah Otungah, Vihiga Hub
As a team we help each other understanding and navigate the challenges we’re facing.
Victor Onyango, Siaya Hub
Bidhaa Sasa takes care of its employees’ welfare as well as the community.
Employees work as a family with equality regardless of the position they hold.
Phoebe King’ori, Bomet Hub
The amazing part of working at Bidhaa Sasa is the extraordinary company culture of teamwork and openness. The work environment is great and friendly.
Hillary Yiminyi, Nairobi Head Office
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